5 Reasons to look at Beyond CMYK Embellishments
I have a question for you.
When you get your mail, how much of it goes straight in the trash? If you are like me, most of it! What does get more attention? Items that are hand written, but handwriting everything does not make sense for most companies or even individuals.
There is another way to differentiate on the printed page than handwriting, and it is by using specialty colors and specialty paper stocks.
Beyond CMYK is the answer to getting noticed! What is Beyond CMYK? I wrote THIS article last week, which goes in depth on the subject.
The real reason to use Beyond CMYK technology is to get noticed. There are 5 different ways to use this technology for your print business, marketing
1. Must-See Signage: Get more views of posters in public areas. This is great for stopping walkers by to see more info on your event.
2. Packaging: This is a huge one, customers only spend so much time perusing before grabbing a couple items to compare. Make your product stand out from the crowd for that closer inspection!
3. Wedding Invites: Everyone wants personalized, beautiful invites for their special events.
4. Real Estate Marketing: This is especially impactful for high-end clients when Beyond CMYK colors are mixed with Variable Data Printing like www.xmpie.com. VDP allows for automated personalization of printed pieces in large or small runs.
5. Wine Labels: Everyone wants to feel like they are partaking in a quality wine; a high quality label with gold or other highlights goes a long way in providing this experience!
6. Reaching high-end clients: Does your sales team have trouble getting the attention of the larger clients that you want them focusing their time on? Add specialty toners like gold to your direct mail marketing and personalize the letters with the contact’s name, at scale, using Xerox technology and www.xmpie.com.
Do you have any ideas for gold, silver, clear, fluorescent, white or other specialty toners? I would be interested in hearing your thoughts!
For more information, check out www.xerox.com/creative or this set of information I have pulled together: Beyond CMYK Collection.
The return on investment of these Beyond CMYK sets is quite impressive. Did you know that, on average, print providers add a 38% premium for fluorescents like Fluorescent Cyan or Fluorescent Yellow and they add 51% premiums to metallic prints like gold or silver? This is more compelling considering the specialty toner implementation sets cost a percentage of the original cost of equipment, and are quite affordable to add into contracts.
Performing these embellishments on Xerox digital presses like the Xerox Primelink, Versant, or Iridesse provides for short turn-around times and quick ROI.
Feel free to reach out with questions, thoughts, or ideas!
Matthew Stephens
matthew.stephens@xerox.com
